We work with you to create the systems and narratives that form a foundation for better business.
Thanks to digital channels, customers are more empowered and knowledgeable today. They know exactly what they need or want and were to get it. Whether its eCommerce site or a touch screen tablet in a physical shop, it's important for both of us to understand that journey of being a visitor, to prospect and to becoming a customer.
Trade and technology have changed dramatically since our first e-commerce project 14 years ago. Devaxa has continuously evolved over the years by never giving up on our clients, learning about their business through empathy helping our customers find the right, individual solution to their e-commerce needs. As an e-commerce agency, we believe every project is unique as is our analysis, consulting and development of sophisticated e-commerce solutions.
Today, e-commerce is driven by innovative and disruptive business models, by merging online and offline sales channels and meeting the increasingly demanding and rapidly changing requirements of customers and the marketplace is a key element of success in business. We help bring technology to the forefront of our clients businesses allowing them to adapt to shorter market cycles, keep one step ahead of their competition, and so be confident in what the future holds.
There are two types of market research data: primary information and secondary information.
Primary information is first-hand data gathered from original sources. You either collect the data yourself or hire someone to do it for you, but the bottom line is that you control the process from A to Z.
Secondary information is information and data that has been gathered by others and is publicly available either online or offline. This could be data published in newspapers, reports, journals and so on, or information freely available online. The downside here is that everyone has access to this same information and you have had no control over the collection methods.
The types of information collected through both primary and secondary sources can be either qualitative or quantitative.
Qualitative information helps you gain a better understanding of how people feel about certain topics, what they think and how/why they make choices that they do. The best sources to collect qualitative information include in-depth interviews, focus groups, and direct observations.
Quantitative information is based on statistics and tends to be more structured. Closed question Questionnaires and surveys fall under this type of information.
Streamlining your marketing strategies! Devaxa take the stress and hassle out of dealing with multiple digital marketing agencies. Finally, your keywords, campaigns, messages and imagery can benefit from a cohesive approach across all mediums. A background in eCommerce and a heavy focus on conversions are our key drivers that help get the best outcomes for our clients.
Search Engine Optimisation
We are constantly modifying phrases and keywords for your site and search engines based on the phrases that convert and those that don’t. We don’t guess what works. We test and let the data from search engines drive our decisions.
We look at every aspect of your website from both search engines and users’ point of view to ensure that it has the best opportunity to succeed once a user lands by making on site optimisations. This is all included in your monthly package.
All of our search engine optimisation strategies are geared towards getting you the right kind of traffic. From choosing the right keywords to making sure users land on the right page on your site, all ensure the optimal chance of conversion from your search visitors.
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